Head of Area (Sulawesi - Palu) - Lead Regional Growth for Indonesia's UMKMs

Join BukuWarung as Head of Area (Sulawesi - Palu) and lead a high-impact team dedicated to empowering millions of Indonesian UMKMs (Micro, Small, and Medium Enterprises). In this strategic role, you will drive regional growth, develop top talent, and shape the future of commerce in Palu, Sulawesi Tengah. As part of BukuWarung's mission to revolutionize the way UMKMs operate, you'll work closely with local entrepreneurs, providing them with the tools, resources, and support they need to thrive in today's competitive market.

In your daily work, you'll oversee a team of dedicated professionals, including sales representatives, customer success managers, and marketing specialists. You'll develop and implement strategic initiatives to boost UMKM engagement, foster customer loyalty, and drive revenue growth. By leveraging your deep understanding of the local market and your exceptional leadership skills, you'll help BukuWarung become the go-to partner for UMKMs in Palu and beyond.

This is an exciting opportunity to make a tangible impact on the lives of thousands of entrepreneurs and contribute to the economic development of Sulawesi Tengah. If you're a passionate leader with a proven track record of driving growth and a strong commitment to empowering UMKMs, we invite you to apply and join our team in Palu.

📋 Tanggung Jawab Pekerjaan

• Lead and manage a high-performing team of sales and marketing professionals in Palu, Sulawesi Tengah.
• Develop and implement strategic initiatives to drive UMKM engagement, customer loyalty, and revenue growth.
• Build and maintain strong relationships with local UMKM stakeholders, including entrepreneurs, industry associations, and government agencies.
• Oversee the implementation of BukuWarung's sales and marketing strategies, ensuring alignment with company goals and objectives.
• Monitor and analyze market trends, competitor activities, and customer feedback to inform strategic decision-making.
• Foster a culture of innovation, collaboration, and continuous learning within the team.
• Represent BukuWarung at industry events, conferences, and networking opportunities to build brand awareness and thought leadership.
• Ensure compliance with all relevant laws, regulations, and industry standards.

🎓 Kualifikasi & Syarat

• Proven track record of 5+ years in sales, marketing, or business development roles, with a focus on UMKMs or similar industries.
• Strong leadership and management skills, with the ability to motivate, inspire, and develop high-performing teams.
• Deep understanding of the local UMKM landscape in Palu, Sulawesi Tengah, and a proven ability to build and maintain strong relationships with local stakeholders.
• Excellent communication, negotiation, and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• Proficient in using sales and marketing tools, including CRM systems (e.g., Salesforce, HubSpot), data analysis software (e.g., Excel, Google Analytics), and project management tools (e.g., Trello, Asana).
• Bachelor's degree in Business Administration, Marketing, or a related field. Master's degree is a plus.
• Certification in sales or marketing (e.g., CSM, Google Analytics Certified, HubSpot Inbound Certified) is a plus.
• Fluency in both written and spoken Indonesian and English is required.

🛠️ Keahlian

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